3D TV Comes of Age

Bit by bit, 3D TV is growing in the market with 3D sports programming, dedicated  3D channels and, of course, Blu-Ray.  It wasn't all that long ago that some speculated whether or not 3D would take off or that it was nothing more than a novelty.

Yet now, more and more movies are being released to theaters in 3D particularly the action-adventure and animation genres.  As a result, the number of Blu-ray titles now available in 3D is growing rapidly.

Then there's the phenomenon of re-releasing movie maintstays remastered in 3D; movies such as "Titanic," "The Phantom Menace" of the Star Wars trilogy and "Beauty and the Beast."  It all started with the re-release of "The Lion King" in 3D which enjoyed eye-popping success.  Disney has since announced it will be re-releasing "Finding Nemo," "Monsters, Inc." and "The Little Mermaid" over the next two years.  Meanwhile "Avatar" in 3D is no longer the exclusive product of Panasonic which bundled it with their Blu-ray player.  It is now available in the mass market.

In terms of broadcasting, ESPN has produced more than 190 3D events since it launched ESPN 3D in June 2010.  Imagine watching The Masters next month in glorious 3D HD clarity.  And speaking of broadcasts, DirecTV now has 5 channels dedicated to airing 3D programming.

In addition to that is 3D gaming using peripherals like the PS3--offering a whole new dynamic to "being there."  While the gaming format can get pricy, reviewers who have delved into it proclaim them well worth the money.  For gaming devotees, they say, 3D is the way to go.

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Olympics Broadcast in 3D


The 2012 Summer Olymic Games in London will be broadcast in 3D by NBC in partnership with their programming distributors.  The 3D access will likely be available through Comcast and DirecTV and other pay-TV services.

The always anticipated opening ceremonies will be Friday, July 27, 2012.

The 200-plus hours of 3D coverage, to be produced by Olympic Broadcasting Services (OBS) and shown on next-day delay in the U.S., will use Panasonic's technology on such visually dynamic events as the opening and closing ceremonies, swimming, diving and gymnastics.

For those who already are 3D ready, prepare to be dazzled by the feeling of being right in the middle of all the action.  For those who aren't yet 3D capable, time is running out before  the trumpets sound the start of the Opening Ceremonies.

by Bryan Naquin.  Follow Bryan on Twitter @ACIexperts.  And you can always contact him at 225.906.2589 or by email at This email address is being protected from spambots. You need JavaScript enabled to view it.. Bryan Naquin is president of Acadian Home Theater and Automation based in Baton Rouge, Louisiana.  CEPro Magazine has ranked Acadian in the top 100 consumer electronic companies in the U.S. for the third year in a row.

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