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3D TV Comes of Age

Bit by bit, 3D TV is growing in the market with 3D sports programming, dedicated  3D channels and, of course, Blu-Ray.  It wasn’t all that long ago that some speculated whether or not 3D would take off or that it was nothing more than a novelty.

Yet now, more and more movies are being released to theaters in 3D particularly the action-adventure and animation genres.  As a result, the number of Blu-ray titles now available in 3D is growing rapidly.

Then there’s the phenomenon of re-releasing movie maintstays remastered in 3D; movies such as “Titanic,” “The Phantom Menace” of the Star Wars trilogy and “Beauty and the Beast.”  It all started with the re-release of “The Lion King” in 3D which enjoyed eye-popping success.  Disney has since announced it will be re-releasing “Finding Nemo,” “Monsters, Inc.” and “The Little Mermaid” over the next two years.  Meanwhile “Avatar” in 3D is no longer the exclusive product of Panasonic which bundled it with their Blu-ray player.  It is now available in the mass market.

In terms of broadcasting, ESPN has produced more than 190 3D events since it launched ESPN 3D in June 2010.  Imagine watching The Masters next month in glorious 3D HD clarity.  And speaking of broadcasts, DirecTV now has 5 channels dedicated to airing 3D programming.

In addition to that is 3D gaming using peripherals like the PS3–offering a whole new dynamic to “being there.”  While the gaming format can get pricy, reviewers who have delved into it proclaim them well worth the money.  For gaming devotees, they say, 3D is the way to go.

So despite the early naysayers, it looks like 3D television is earning its keep in the marketplace.

by Bryan Naquin.  Follow Bryan on Twitter @ACIexperts.  And you can always contact him at 225.906.2589 or by email at bryan@aciexperts.net. Bryan Naquin is president of Acadian Home Theater and Automation based in Baton Rouge, Louisiana.  CEPro Magazine ranked Acadian in the top 100 consumer electronic companies in the U.S. coming in at Number 87 for 2011.

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